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Unlocking Regional Frontiers State Mobilizes Support to Drive Kenyan MSMEs to Kigali Trade Fair

 

Government officials gather to announce new funding and support strategies aimed at empowering Kenyan MSMEs for regional market expansion.

 By Maximilla Wafula Sub-Editor  , The County Diary News 

Kenya is stepping up its efforts to propel micro, small, and medium enterprises (MSMEs) into regional and continental trade networks. Speaking ahead of the 26th East African Community (EAC) MSME Trade Fair in Kigali, Rwanda, MSME Development Principal Secretary Susan Mang’eni reiterated the government's push to connect local entrepreneurs particularly women and youth with cross-border markets.

To back this effort, the ministry is seeking approximately KSh 200 million from the National Treasury to directly facilitate 500 Kenyan MSMEs, with plans to expand the total delegation up to 1,000 exhibitors through strategic partnerships. Representatives from all 47 counties will attend, including at least 100 young entrepreneurs from the National Youth Opportunities towards Advancement (NYOTA) program to gain hands-on exposure to EAC market dynamics.

MSMEs remain a vital pillar of the national economy, contributing over 30% of Kenya’s GDP and sustaining millions of livelihoods. To address financial bottlenecks, the state continues to rely on initiatives like the Hustler Fund, Women Enterprise Fund, and Youth Enterprise Fund. Beyond funding, the government is proposing new legislative frameworks to nurture growing businesses for up to three years while expanding physical market infrastructure nationwide with modern storage and retail spaces.

With the upcoming Kigali fair expected to draw nearly 2,000 regional exhibitors, local business owners are encouraged to view the platform as a direct opportunity to secure trade contracts, study regional competition, and boost Kenya's overall export footprint across the continent.

 

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