KNCCI EXPANDS IT'S GLOBAL REACH WITH NEW CHINA BRANCH OFFICE.

By MAXIMILLA WAFULA & PATRICK KIMANZI 

THE COUNTY DIARY NEWS 

The Kenya National Chamber of Commerce and Industry (KNCCI) has announced the operalization of the new KNCCI China Branch Office, located in Changsha during China Flag-Off Breakfast ceremony this morning at the Panafric Sarova Hotel in Nairobi.

Speaking at the event,the KNCCI President,Erick Rutto said that KNCCI's expansion into China is a strategic move aimed at advancing economic cooperation between Kenya and one of the world's largest economies.

"We are confident that our presence in China will open up new opportunities for Kenyan businesses and entrepreneurs and contribute to the growth of our nation's economy,"he said.

He remarked that the new office will enable KNCCI to identify business opportunities, particularly in the export of meat and meat products, a sector that remains largely untapped.

Chief Representative for KNCCI China Branch, Mr. Fredrick Mukilya in his remarks noted that the office would play a critical function in facilitating trade and investment, attract more investment, promote visibility and awareness of Kenyan products and also protection of businesses through arbitration adding that setting up of the office will also give businesses confidence to work with China.

Minister Counsellor of the Embassy of the People’s Republic of China, Mr. Zhang Yijun,congratulated KNCCI on this significant achievement and affirmed the embassy's dedication to enhancing trade between the two nations.

At the same time Ms. Caroline Gathoni, CEO of Laskia Ventures Ltd, encouraged attendees to capitalize on the office, highlighting the substantial demand for Kenyan products, especially in the sisal and leather industry.

KNCCI expressed its gratitude to DTB bank for taking a prominent role in sponsoring the KNCCI China Branch, recognizing the bank's dedicated China desk, which bridges the language barrier between businesses. The bank also plays a pivotal role as a financial partner, promoting export and import finances.

KNCCI also extended its appreciation to the Government of China for providing the office space, expressing their eagerness to enhance and promote Kenyan culture and tourism through this new establishment.