Naivas Launches 2nd Edition of the Naivas Annual Seasonal Campaign

MAXIMILLA WAFULA 

Naivas Chief Commercial Officer Mr. Willy Kimani and Unga Group CEO Mr. Joseph Choge during the Launch of the 2nd Edition of the Naivas Annual Seasonal Campaign in Ridgeways, Nairobi. 

24th March 2022, Naivas Supermarket today launched their annual Seasonal Campaign. The campaign promises to be authentically Kenyan while delivering memorable experiences through thematic campaigns all the while exceeding customer expectations.

This inaugural campaign comes barely a week after Kenyans took to the street to protest over the high cost of living. Kenyans are already feeling the heat and inflation is only get worse due to high import cost and supply chain disruptions.

“It is moments like this that define our character and with the odds stuck against the Kenyan people, as a homegrown retailer and supermarket of choice for the Kenyan people we have had to step up and truly live up to our promise, saves you money. We understand that the

baskets are shrinking every single day, but this should not be the case at our stores and for this this reason we are launching our Seasonal campaign dubbed “ Naivas Kikapu Kibonge ”with the tagline being “kiextra offers, kibiggie discounts and kibunda choices,”said Willy Kimani, Naivas Chief Commercial Officer.

“As a brand that understands customer needs, this is our small biding in making the long holiday a little more bearable, affordable, and memorable, the campaign promises 9 weeks of the very best everyday price and exceptional sales promotions covering Ramadhan, Easter, Eid ul Fitr, Labour Day, Back to School and Mother’s Day. 

What we are saying is this holiday period does not have to be grim, we have got you covered no need to downsize or downtrade your shopping because at Naivas Kikapu ni Kibonge.

 This has been madepossible through support from our partners, who have seen to it that our customers enjoy great value across all categories ranging from fresh produce, daily groceries, household,”concluded Mr. Kimani.

Naivas Supermarket, often referred simply as “Naivas”, is the largest supermarket chain in Kenya, with 91 outlets as of March 2023.