Safaricom Celebrates 24 Years of Connecting and Transforming Kenyans’ Lives
By MAXIMILLA Wafula
The County diary News
Business Reporter
Nairobi, October 23rd, 2024 – Kenya’s leading technology company, Safaricom, is proudly celebrating 24 years of connecting and transforming the lives of Kenyans since its official launch on October 23, 2000. Under the theme “24 Years of Transforming Lives: Celebrating Through Service,” Safaricom is set to engage its customers throughout the year with a variety of service and product offerings designed to show appreciation.
As part of the anniversary celebrations, Safaricom is unveiling exciting initiatives, including special M-PESA surprises, merchandise giveaways, and the distribution of Mama Packs. Customers can also look forward to delightful transportation offers and various rewards designed to enrich their experiences with the company.
Peter Ndegwa, CEO of Safaricom, expressed heartfelt gratitude to the company’s loyal customers: “As we mark 24 years of connecting Kenyans, I want to immensely thank our loyal customers for walking with us on this exciting journey. Because of you, we have grown from a telco to a cornerstone of innovation, empowerment, and progress in Kenya. Your trust and unwavering support have inspired us every step of the way.”
Over the past two decades, Safaricom has transformed from a mobile network operator into a key player in Kenya’s technological, economic, and social landscape. With groundbreaking services like M-PESA, the mobile money platform, the company has redefined how Kenyans live, work, and conduct business.
Safaricom's commitment to enhancing network connectivity has seen it evolve from basic 2G services to a robust 5G network, providing unparalleled internet speeds. This evolution has empowered Kenyans to embrace emerging technologies, positioning the nation at the forefront of the global digital economy.
Beyond business, Safaricom has significantly impacted communities through its sports assets and corporate social responsibility initiatives. The Safaricom Foundation has invested billions in health, education, economic empowerment, and environmental conservation, reflecting the company’s dedication to driving positive societal change.
In celebration of its 24th anniversary, Safaricom will roll out a yearlong series of activities to engage a diverse array of stakeholders, including customers, investors, communities, partners, employees, and the media. The company will collaborate closely with regulators and government bodies to advance the telecommunications industry and foster stronger relationships.
As Safaricom embarks on this anniversary journey, it remains steadfast in its mission to connect and uplift Kenyans, reinforcing its role as a vital part of the nation’s progress and innovation.
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